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The dairy industry has lost market share due to perceived healthier drinks such as 'rice', 'soy' or 'almond' milk, etc. So they hatched an idea. Why not create 'diet' milk products, adding aspartame, and selling it to children as a 'healthy' diet drink. That's right. Putting aspartame in milk to 'reduce' caloric intake, for healthier, less obese children.
Tasty flavored milk could be created to win back some of the market share, and since many want to reduce obesity, while adding professed nutrition, this could work to increase profits. Sounds good, doesn't it? Instead of sodas, people could consume an entire line of exotic new sweet milks, sour creams, made for less money.